In this case, I am attempting to use style sheet tags in the head of my template. I don't want to fool around with external style sheets at this time.
So far, I see no way to assign attributes to the text in the ads itself, just to the table they appear in. I mean, if you want an overall value applied to all text, no sweat, just encase the scripty bit between the appropriate tags. However, as you know, I like to make my links bold because they are all un-underlined. Normally I do that with bold tags individually, but now that I think about it, maybe I can use my CSS tags to do that. Hmmmmmm...